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Plug the Leaks: A Practical Guide to Fixing Commercial Leakage in Pharma and Healthcare Growth Models
This guide details diagnosing and fixing commercial leakage in pharma/healthcare by enhancing sales force effectiveness, streamlining distribution, improving pricing, inventory management, and adopting omnichannel marketing to boost growth, especially in India's diverse markets.

Inderjit Sood
Jul 203 min read


Building resilient sales and marketing strategies for healthcare brands in India’s complex markets
Healthcare brands in India must build resilient, data-driven marketing strategies tailored to diverse urban and rural markets. Key tactics include push-pull distribution, rural network building, brand revitalization, inventory management, and digital transformation for sustained growth.

Inderjit Sood
Mar 253 min read


Digital Infrastructure: The Catalyst for Rural Healthcare Growth in India
Medstry's digital infrastructure drives rural healthcare growth in India by enhancing pharma market reach, boosting field productivity, streamlining distribution, ensuring product quality, and improving financial and operational efficiency.

Inderjit Sood
Mar 124 min read
